The key to it is understanding
where that value is. Many times a punter will screw up a losing betting slip and say “At least I had some value”.
There is absolutely NO relationship between value and prices. A 33/1 chance may be diabolical value yet a very short priced favorite may be supreme pokerclub88. It does not follow that the bigger the price you take the better “value” you have. The value is sometimes clear but more often well hidden and it takes a trained eye to see that. Everyone has this “Foresight” on occasions, it is a game about opinions after all and nobody is always right or wrong. Value can be the most expensive word in racing if you can’t bet winner. The old cliche is that value is about betting a horse whose true chance is better than its price reflects.
That’s only a small part of it. You also have to make sure that you bet in the right way and in the right races as that is the only way you can keep strike rates high and protect a betting bank. You should continually strive to increase value in your bets. Once you have a selection you feel is value do not just take the first acceptable price that comes along. Seek to improve it by shopping around the various bookmakers or try and top the best bookmakers price by looking to the betting exchanges. Marginal improvements on odds on each bet you make can have a dramatic effect on long term profits.
5) Greed For Instant Wealth
Many punters seek the thrill of a life changing bet that will produce huge gains of instant wealth for a small outlay. Bookmakers play on your natural desire and go out of their way to encourage you to bet exotic multiple selection bets that can in one hit, turn a small stake into a large sum. Professionals however rarely bet in multiples. Most professionals bet singles and steer away from the multiple bets. Bookmakers relentlessly promote a host of multiple bets with exotic names such as Yankee, Lucky 15, and Goliath.
The reason they are heavily touted is the profit margin in the bookmaker’s favour increases the more selections you add to your multiple bet. Say you select any random 5/1 selection. If you bet this as a single the bookmaker may have a theoretical edge in his favor of 15%. Taking two such selections however and betting them in a win double, the bookmakers profit margin rises to about 30% ! Yes your win double can produce a much bigger win from the same stake however over the long term the bookmaker is eating away at your capital at a much faster rate.